European Business And Marketing

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European Business and Marketing
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The second edition of European Business and Marketing will be published in 2000 in time for the millennium and has been fully revised to incorporate much modern
European Business
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The third edition of European Business is published at a time of turbulence in Europe. This uncertainty puts Europe's unique business environment at risk. Key f
Diversity in European Marketing
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Type: BOOK - Published: 2012-03-09 - Publisher: Springer Science & Business Media

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This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with
International Strategic Marketing
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Authors: Marilyn A. Stone
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Type: BOOK - Published: 2004 - Publisher: Psychology Press

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This comprehensive text provides an in-depth appreciation of the theory and practice of international marketing from a European perspective, while considering t
The Sustainable Marketing Concept in European SMEs
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The book provides knowledge of sustainable marketing tools in SMEs operating in the industry.