European Business And Marketing

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European Business and Marketing

European Business and Marketing
Author :
Publisher : SAGE
Total Pages : 340
Release :
ISBN-10 : 0761966056
ISBN-13 : 9780761966050
Rating : 4/5 (050 Downloads)

Book Synopsis European Business and Marketing by : Phil Harris

Download or read book European Business and Marketing written by Phil Harris and published by SAGE. This book was released on 2004-05-25 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of European Business and Marketing will be published in 2000 in time for the millennium and has been fully revised to incorporate much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union and the development of global companies with a European base. The text has been researched and written especially for students on undergraduate and post graduate courses, who need to understand modern European marketing, the European Union and the distinct features that are emerging in the World's largest market place. The second edition of the successful European Business and Marketing text has been fully revised and includes new chapters on marketing strategy in Euro


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