Events Marketing Management
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Language: en
Pages: 358
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Type: BOOK - Published: 2016-09-19 - Publisher: Routledge
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order
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Type: BOOK - Published: 2015-11-07 - Publisher: Createspace Independent Publishing Platform
Become an event planning pro & create a successful event series
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Type: BOOK - Published: 2013-08-02 - Publisher: John Wiley & Sons
Whether you want to break into this burgeoning industry, or you simply need to plan an event and don’t know where to start, there’s something for all would-
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Pages: 376
Pages: 376
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Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media
Language: en
Pages: 357
Pages: 357
Type: BOOK - Published: 2020-12-04 - Publisher: IGI Global
Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to m
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