Consumer Value
| Author | : Morris B. Holbrook |
| Publisher | : Psychology Press |
| Total Pages | : 224 |
| Release | : 1999 |
| ISBN-10 | : 0415191920 |
| ISBN-13 | : 9780415191920 |
| Rating | : 4/5 (920 Downloads) |
Book Synopsis Consumer Value by : Morris B. Holbrook
Download or read book Consumer Value written by Morris B. Holbrook and published by Psychology Press. This book was released on 1999 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.
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