Franchising Globally

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Franchising Globally

Franchising Globally
Author :
Publisher : Springer
Total Pages : 268
Release :
ISBN-10 : 9780230289857
ISBN-13 : 0230289851
Rating : 4/5 (851 Downloads)
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Book Synopsis Franchising Globally by : I. Alon

Download or read book Franchising Globally written by I. Alon and published by Springer. This book was released on 2010-03-31 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.


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