Fundraising

Download or read book Donor-centered Fundraising written by Penelope Burk and published by . This book was released on 2018 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Supported by dozens of studies over twenty years involving tens of thousands of donors, 'Donor-Centered Fundraising' paints a candid picture of why donors stop giving, and what it will take to preserve their ongoing loyalty in the future. In clear language and backed by statistical evidence, the book explores the pitfalls of the fundraising industry's traditional approaches to donor communication and recognition and clarifies what donors want but seldom get from the charities they support."--Publisher description.