Getting Started With Conjoint Analysis

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Getting started with conjoint analysis : strategies for product design and pricing research

Author	: Bryan K. Orme
Publisher	:
Total Pages	: 234
Release	: 2014
ISBN-10	: 1601471114
ISBN-13	: 9781601471116
Rating	: 4/5 (116 Downloads)

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Book Synopsis Getting started with conjoint analysis : strategies for product design and pricing research by : Bryan K. Orme

Download or read book Getting started with conjoint analysis : strategies for product design and pricing research written by Bryan K. Orme and published by . This book was released on 2014 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a practical, accessible introduction to conjoint analysis appropriate for business managers involved in marketing and strategic planning, research analysts, and university students.

Getting started with conjoint analysis : strategies for product design and pricing research Related Books

Language: en
Pages: 234

Getting started with conjoint analysis : strategies for product design and pricing research

Authors: Bryan K. Orme

Categories: Conjoint analysis (Marketing)

Type: BOOK - Published: 2014 - Publisher:

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Offers a practical, accessible introduction to conjoint analysis appropriate for business managers involved in marketing and strategic planning, research analys

Language: en
Pages: 0

Getting Started with Conjoint Analysis

Authors: Bryan K. Orme

Categories: Conjoint analysis (Marketing)

Type: BOOK - Published: 2006 - Publisher: Research Publishers LLC

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Conjoint analysis goes beyond simple surveys, providing a more realistic approach to understanding consumer attitudes, opinions, and behavior. Introduced as a f

Language: en
Pages: 401

Applied Conjoint Analysis

Authors: Vithala R. Rao

Categories: Business & Economics

Type: BOOK - Published: 2014-02-20 - Publisher: Springer Science & Business Media

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Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally

Language: en
Pages: 190

Choice-Based Conjoint Analysis

Authors: Damaraju Raghavarao

Categories: Mathematics

Type: BOOK - Published: 2010-08-03 - Publisher: CRC Press

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Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to dev

Language: en
Pages: 545

Conjoint Measurement

Authors: Anders Gustafsson

Categories: Business & Economics

Type: BOOK - Published: 2013-03-14 - Publisher: Springer Science & Business Media

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by Paul E. Green I am honored and pleased to respond to authors request to write a Fore word for this excellent collection of essays on conjoint analysis and re