Fundamentals of Global Strategy
| Author | : Cornelis A. de Kluyver |
| Publisher | : Business Expert Press |
| Total Pages | : 272 |
| Release | : 2010-08-20 |
| ISBN-10 | : 9781606490730 |
| ISBN-13 | : 1606490737 |
| Rating | : 4/5 (737 Downloads) |
Download or read book Fundamentals of Global Strategy written by Cornelis A. de Kluyver and published by Business Expert Press. This book was released on 2010-08-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.
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