Handbook Of Research On Global Perspectives On International Advertising

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Global Perspectives on International Advertising

Global Perspectives on International Advertising
Author :
Publisher : Business Science Reference
Total Pages : 300
Release :
ISBN-10 : 1799896722
ISBN-13 : 9781799896722
Rating : 4/5 (722 Downloads)

Book Synopsis Global Perspectives on International Advertising by : Ipek Krom

Download or read book Global Perspectives on International Advertising written by Ipek Krom and published by Business Science Reference. This book was released on 2022 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book of contributed chapters gives a global perspective on international advertising from countries/regions from around the world, giving an overview of the advertising industry from the perspective of geopolitics, socio-politics, economics and culture of the country/region"--


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