Handbook Of Tourism And Consumer Behavior

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Handbook of Tourism and Consumer Behavior

Author	: Danni Zheng
Publisher	: Edward Elgar Publishing
Total Pages	: 319
Release	: 2024-11-08
ISBN-10	: 9781035309801
ISBN-13	: 1035309807
Rating	: 4/5 (807 Downloads)

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Book Synopsis Handbook of Tourism and Consumer Behavior by : Danni Zheng

Download or read book Handbook of Tourism and Consumer Behavior written by Danni Zheng and published by Edward Elgar Publishing. This book was released on 2024-11-08 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook evaluates cutting-edge research on consumer behavior in the modern day, discussing key areas such as emerging tourism experiences and technology-enabled services.

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Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘t

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In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any ma

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Handbook of Tourism and Consumer Behavior

Authors: Danni Zheng

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This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media