Health Communication And Mass Media

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Health Communication and Mass Media
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Authors: Dr Benjamin R Bates
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Type: BOOK - Published: 2013-07-28 - Publisher: Gower Publishing, Ltd.

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Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapt
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Mass Media and Health: Examining Media Impact on Individuals and the Health Environment covers media health influences from a variety of angles, including the i
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Health is a contested concept that has been defined in numerous ways. The media is extremely powerful in promoting health beliefs and in creating role models fo
Mass Communication and Public Health
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Authors: Charles K. Atkin
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This book evolved from a recent national conference that was convened to explore how the mass media could become a more potent weapon to improve public health.
Health Communication in the New Media Landscape
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Authors: Dr. Jerry C. Parker, PhD
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"This is a timely discussion of using new information technologies and media for communicating diverse health information to diverse audiences. This book is use