Hospitality And Tourism

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Tourism

Author	: Roy A.. Cook
Publisher	: Pearson
Total Pages	: 374
Release	: 2013-11-01
ISBN-10	: 1292039507
ISBN-13	: 9781292039503
Rating	: 4/5 (503 Downloads)

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Book Synopsis Tourism by : Roy A.. Cook

Download or read book Tourism written by Roy A.. Cook and published by Pearson. This book was released on 2013-11-01 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.

Tourism Related Books

Language: en
Pages: 374

Tourism

Authors: Roy A.. Cook

Categories: Tourism

Type: BOOK - Published: 2013-11-01 - Publisher: Pearson

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This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. C

Language: en
Pages: 0

Global Hospitality and Tourism Management Technologies

Authors: Patricia Ordóñez de Pablos

Categories: Business & Economics

Type: BOOK - Published: 2012 - Publisher: IGI Global

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"This book is a comprehensive source of information for those interested in tourism and hospitality management, approaches, and trends, and, covers the emerging

Language: en
Pages: 270

Revenue Management for Hospitality and Tourism

Authors: Alan Fyall

Categories: Business & Economics

Type: BOOK - Published: 2013-05-31 - Publisher: Goodfellow Publishers Ltd

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Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole

Language: en
Pages: 654

Handbook of Research on Global Hospitality and Tourism Management

Authors: Camillo, Angelo A.

Categories: Business & Economics

Type: BOOK - Published: 2015-08-17 - Publisher: IGI Global

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The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling a

Language: en
Pages: 662

Marketing Leadership in Hospitality and Tourism

Authors: Stowe Shoemaker

Categories: Business & Economics

Type: BOOK - Published: 2007 - Publisher: Prentice Hall

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How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a l