How To Create Satisfactions For Customers

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Improving Customer Satisfaction, Loyalty And Profit: An Integrated Measurement And Management System

Improving Customer Satisfaction, Loyalty And Profit: An Integrated Measurement And Management System
Author :
Publisher : John Wiley & Sons
Total Pages : 240
Release :
ISBN-10 : 8126509392
ISBN-13 : 9788126509393
Rating : 4/5 (393 Downloads)

Book Synopsis Improving Customer Satisfaction, Loyalty And Profit: An Integrated Measurement And Management System by : Michael Johnson & Andres Gustafsson

Download or read book Improving Customer Satisfaction, Loyalty And Profit: An Integrated Measurement And Management System written by Michael Johnson & Andres Gustafsson and published by John Wiley & Sons. This book was released on 2006-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and l