How To Prepare A Marketing Plan

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The Marketing Plan

The Marketing Plan
Author :
Publisher : AMACOM Div American Mgmt Assn
Total Pages : 340
Release :
ISBN-10 : 0814426158
ISBN-13 : 9780814426159
Rating : 4/5 (159 Downloads)

Book Synopsis The Marketing Plan by : William M. Luther

Download or read book The Marketing Plan written by William M. Luther and published by AMACOM Div American Mgmt Assn. This book was released on 2001 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing Plan" outlines a comprehensive, systematic approach that guarantees results.


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Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that fir