How To Write A Marketing Plan For Health Care Organizations
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Language: en
Pages: 186
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Type: BOOK - Published: 2012-11-12 - Publisher: Routledge
A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professional
Language: en
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Type: BOOK - Published: 2021-02-17 - Publisher: John Wiley & Sons
A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care ma
Language: en
Pages: 515
Pages: 515
Type: BOOK - Published: 2020-06-05 - Publisher: World Scientific
This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This
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Pages: 338
Pages: 338
Type: BOOK - Published: 2018-11-30 - Publisher: Jones & Bartlett Learning
Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and impl
Language: en
Pages: 170
Pages: 170
Type: BOOK - Published: 2008 - Publisher: Springer Science & Business Media
For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, pr