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Handbook of Research on Mobile Marketing Management

Author	: Pousttchi, Key
Publisher	: IGI Global
Total Pages	: 582
Release	: 2009-11-30
ISBN-10	: 9781605660752
ISBN-13	: 1605660752
Rating	: 4/5 (752 Downloads)

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Book Synopsis Handbook of Research on Mobile Marketing Management by : Pousttchi, Key

Download or read book Handbook of Research on Mobile Marketing Management written by Pousttchi, Key and published by IGI Global. This book was released on 2009-11-30 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.

Handbook of Research on Mobile Marketing Management Related Books

Language: en
Pages: 582

Handbook of Research on Mobile Marketing Management

Authors: Pousttchi, Key

Categories: Computers

Type: BOOK - Published: 2009-11-30 - Publisher: IGI Global

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"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.

Language: en
Pages: 321

Advanced Marketing Management

Authors: Nikolaos Dimitriadis

Categories: Business & Economics

Type: BOOK - Published: 2018-11-03 - Publisher: Kogan Page Publishers

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Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start

Language: en
Pages: 604

International Marketing Management

Authors: Ralph Berndt

Categories: Business & Economics

Type: BOOK - Published: 2023-05-23 - Publisher: Springer Nature

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For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own exis

Language: en
Pages: 342

Business Relationship Management and Marketing

Authors: Michael Kleinaltenkamp

Categories: Business & Economics

Type: BOOK - Published: 2014-09-30 - Publisher: Springer

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Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to i

Language: en
Pages: 645

Quality Management for Services

Authors: Manfred Bruhn

Categories: Electronic books

Type: BOOK - Published: 2023 - Publisher: Springer Nature

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This book provides assistance for ensuring and increasing service quality. Manfred Bruhn presents a holistic, scientifically based approach to quality managemen