Innovation In Service Industries

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Advance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Managem
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The book documents the state-of-the-art in Services Science. It combines contributions in Service Engineering, Service Management and Service Marketing and help
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'Knowledge and Innovation in the New Service Economy is an interesting book that provides a good overview of recent trends in the service sector. . . . This boo