International Business The New Realities Global Edition

Download or read book International Business written by S. Tamer Cavusgil and published by Pearson Higher Education. This book was released on 2019-07-10 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in international business. International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.