Issues Of Political Marketing

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Current Issues in Political Marketing

Author	: Jennifer Lees-Marshment
Publisher	: Routledge
Total Pages	: 318
Release	: 2006-05-12
ISBN-10	: 9781136792120
ISBN-13	: 1136792120
Rating	: 4/5 (120 Downloads)

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Book Synopsis Current Issues in Political Marketing by : Jennifer Lees-Marshment

Download or read book Current Issues in Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2006-05-12 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i

Current Issues in Political Marketing Related Books

Language: en
Pages: 318

Current Issues in Political Marketing

Authors: Jennifer Lees-Marshment

Categories: Business & Economics

Type: BOOK - Published: 2006-05-12 - Publisher: Routledge

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Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from

Language: en
Pages: 222

Campaigns and Political Marketing

Authors: Wayne Steger

Categories: Business & Economics

Type: BOOK - Published: 2013-02-01 - Publisher: Routledge

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Understand the theoretical—and practical—aspects of political marketing! Over the past few years political marketing strategies have been refined with the h

Language: en
Pages: 272

The Political Marketing Game

Authors: J. Lees-Marshment

Categories: Political Science

Type: BOOK - Published: 2011-03-29 - Publisher: Springer

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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values

Language: en
Pages: 292

Political Marketing

Authors: Jennifer Lees-Marshment

Categories: Political Science

Type: BOOK - Published: 2014-05-09 - Publisher: Routledge

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Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing fie

Language: en
Pages: 362

Global Political Marketing

Authors: Jennifer Lees-Marshment

Categories: Political Science

Type: BOOK - Published: 2009-10-16 - Publisher: Routledge

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There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis