Language Creativity

Download or read book The Knowledge Economy, Language and Culture written by Glyn Williams and published by Multilingual Matters. This book was released on 2010-03-24 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Together with changes in the nature of modernity, globalisation is restructuring society. The sovereignty of the nation-state is undermined, the structuring of identity is realigned and a sense of individualism (which involves a freedom of choice re institutional alignments) prevails. English emerges as the global lingua franca. At the heart of these developments is the knowledge economy within which work is organised according to principles quite different from those of the Taylorism that prevailed in the industrial economy. Language and culture play a crucial role in the elaboration of the shared meaning that is crucial for learning within team working. The book argues that creativity is enhanced by the use of multilingualism within working practices. It concludes with an overview of how our understanding of language is also changing.