Online Customer Loyalty
| Author | : Roberta C. Nacif |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 378 |
| Release | : 2012-12-06 |
| ISBN-10 | : 9783322815811 |
| ISBN-13 | : 3322815811 |
| Rating | : 4/5 (811 Downloads) |
Book Synopsis Online Customer Loyalty by : Roberta C. Nacif
Download or read book Online Customer Loyalty written by Roberta C. Nacif and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roberta C. Nacif investigates the behavioral consequences of self-service purchases via the Internet. She explores the effects of customers' assessments of self-service encounters experiences (attitudes) and transactional history (prior behavior) on their subsequent purchasing behavior and analyzes customers' decision of whether or not to repurchase from the same retailer and of how much money to spend.
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