Managing And Marketing Tourist Destinations
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Language: en
Pages: 898
Pages: 898
Type: BOOK - Published: 2023-07-31 - Publisher: Taylor & Francis
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume.
Language: en
Pages: 263
Pages: 263
Type: BOOK - Published: 2010-11 - Publisher: Routledge
Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the the
Language: en
Pages: 1214
Pages: 1214
Type: BOOK - Published: 2020-03-06 - Publisher: IGI Global
The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that deve
Language: en
Pages: 579
Pages: 579
Type: BOOK - Published: 2016-11-09 - Publisher: Emerald Group Publishing
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized an
Language: en
Pages: 380
Pages: 380
Type: BOOK - Published: 2011 - Publisher: CABI
This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in partic
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