Managing Customer Relationships
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Preface Corporations that achieve high customer retention and high customer profitability aim for: The right product (or service), to the right customer, at the
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A managers, whether brand-new to their postions or well established in the corporate hirearchy, can use a little brushing-up now and then. As customer loyalty i
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Preface -- Introduction -- The search for customer loyalty -- The wheel of loyalty -- Building a foundation for loyalty -- Strategies for developing loyalty bon
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The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corpora