Managing Festivals For Destination Marketing And Branding
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Language: en
Pages: 394
Pages: 394
Type: BOOK - Published: 2023-04-11 - Publisher: IGI Global
Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorat
Language: en
Pages: 328
Pages: 328
Type: BOOK - Published: 2007-06-07 - Publisher: Routledge
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca
Language: en
Pages: 176
Pages: 176
Type: BOOK - Published: 2022-06-24 - Publisher: CABI
Festivals and events vary from small, neighbourhood celebrations through to mega gatherings, and both can be attractive to tourists. They come with their own un
Language: en
Pages: 490
Pages: 490
Type: BOOK - Published: 2009-05-12 - Publisher: SAGE
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these conc
Language: en
Pages: 381
Pages: 381
Type: BOOK - Published: 2008-09-10 - Publisher: Routledge
Food and Wine Festivals and Events Around the World is a pioneering text that recognises the importance of this rapidly growing aspect of the tourism industry.
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