Market Orientation

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Developing a Market Orientation

Developing a Market Orientation
Author :
Publisher : SAGE
Total Pages : 330
Release :
ISBN-10 : 9780761916932
ISBN-13 : 0761916938
Rating : 4/5 (938 Downloads)

Book Synopsis Developing a Market Orientation by : Rohit Deshpande

Download or read book Developing a Market Orientation written by Rohit Deshpande and published by SAGE. This book was released on 1999-04-13 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).


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