Market Response Models Econometric And Time Series Analysis

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This second edition of Market Response Models: -places much more emphasis on the basic building blocks of market response modeling: markets, data, and sales dri
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This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge
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Longitudinal models play a very important role in marketing model building, and there are some occasions when market research is conducted every day of the year