Marketing Accountability for Marketing and Non-Marketing Outcomes
Author | : V. Kumar |
Publisher | : Emerald Group Publishing |
Total Pages | : 273 |
Release | : 2021-09-27 |
ISBN-10 | : 9781838675653 |
ISBN-13 | : 1838675655 |
Rating | : 4/5 (655 Downloads) |
Download or read book Marketing Accountability for Marketing and Non-Marketing Outcomes written by V. Kumar and published by Emerald Group Publishing. This book was released on 2021-09-27 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.