Marketing And Public Relations For Museums Galleries Cultural And Heritage Attractions

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Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shif
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As museums, galleries and heritage attractions are expected to become more competitive, marketing and PR naturally become key tools to attract more visitors. Th
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Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum