Marketing Communications
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Language: en
Pages: 445
Pages: 445
Type: BOOK - Published: 2014-08-27 - Publisher: Routledge
With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integra
Language: en
Pages: 1065
Pages: 1065
Type: BOOK - Published: 2019 - Publisher: Pearson UK
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into
Language: en
Pages: 529
Pages: 529
Type: BOOK - Published: 2021-02-23 - Publisher: Cambridge University Press
Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles
Language: en
Pages: 324
Pages: 324
Type: BOOK - Published: 1999 - Publisher: Kogan Page Publishers
Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics suc
Language: en
Pages: 613
Pages: 613
Type: BOOK - Published: 2009-12-21 - Publisher: John Wiley & Sons
Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communica
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