Marketing For Cultural Organizations
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Language: en
Pages: 197
Pages: 197
Type: BOOK - Published: 2013-07-18 - Publisher: Routledge
Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book
Language: en
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Revision of the author's Marketing cultural organisations.
Language: en
Pages: 202
Pages: 202
Type: BOOK - Published: 2013-07-18 - Publisher: Routledge
Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book
Language: en
Pages: 377
Pages: 377
Type: BOOK - Published: 2011 - Publisher: Routledge
Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shif
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2005 - Publisher: Cengage Learning
It focuses on those aspects of marketing most related to the challenges currently facing cultural organisations, including determining their market segment and
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