The Marketing Environment (RLE Marketing)
| Author | : John A. Dawson |
| Publisher | : Routledge |
| Total Pages | : 380 |
| Release | : 2014-09-15 |
| ISBN-10 | : 9781317647300 |
| ISBN-13 | : 1317647300 |
| Rating | : 4/5 (300 Downloads) |
Download or read book The Marketing Environment (RLE Marketing) written by John A. Dawson and published by Routledge. This book was released on 2014-09-15 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.
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