Marketing Information

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The Marketing Information Revolution

The Marketing Information Revolution
Author :
Publisher : Harvard Business Review Press
Total Pages : 392
Release :
ISBN-10 : UOM:35128001515822
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis The Marketing Information Revolution by : Robert C. Blattberg

Download or read book The Marketing Information Revolution written by Robert C. Blattberg and published by Harvard Business Review Press. This book was released on 1994 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of Contents


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The Marketing Information Revolution
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Pages: 392
Authors: Robert C. Blattberg
Categories: Business & Economics
Type: BOOK - Published: 1994 - Publisher: Harvard Business Review Press

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Table of Contents
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With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations
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The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, i
Trends and Innovations in Marketing Information Systems
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Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that ar