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Marketing Management

Marketing Management
Author :
Publisher :
Total Pages : 657
Release :
ISBN-10 : 0132103044
ISBN-13 : 9780132103046
Rating : 4/5 (046 Downloads)
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Book Synopsis Marketing Management by : Philip Kotler

Download or read book Marketing Management written by Philip Kotler and published by . This book was released on 2012 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.


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