Marketing Management In Africa
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Language: en
Pages: 366
Pages: 366
Type: BOOK - Published: 2018-04-27 - Publisher: Routledge
This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management
Language: en
Pages: 409
Pages: 409
Type: BOOK - Published: 2019-12-06 - Publisher: CRC Press
Health Service Marketing Management in Africa (978-0-429-40085-8, K402492) Shelving Guide: Business & Management / Marketing Management The application of marke
Language: en
Pages: 400
Pages: 400
Type: BOOK - Published: 2021-05-17 - Publisher: CRC Press
Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2022-09-26 - Publisher: Palgrave Macmillan
This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘la
Language: en
Pages: 278
Pages: 278
Type: BOOK - Published: 2013-02-11 - Publisher: Routledge
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fift
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