Conversations with Marketing Masters
| Author | : Laura Mazur |
| Publisher | : John Wiley & Sons |
| Total Pages | : 278 |
| Release | : 2009-08-11 |
| ISBN-10 | : 9780470687505 |
| ISBN-13 | : 0470687509 |
| Rating | : 4/5 (509 Downloads) |
Download or read book Conversations with Marketing Masters written by Laura Mazur and published by John Wiley & Sons. This book was released on 2009-08-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.
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