Marketing Planning Guide

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Marketing Planning & Strategy

Marketing Planning & Strategy
Author :
Publisher : SAGE
Total Pages : 297
Release :
ISBN-10 : 9781529766271
ISBN-13 : 1529766273
Rating : 4/5 (273 Downloads)

Book Synopsis Marketing Planning & Strategy by : John Dawes

Download or read book Marketing Planning & Strategy written by John Dawes and published by SAGE. This book was released on 2021-08-11 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.


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Presents a step-by-step guide on how to create an effective marketing plan for any product.