Marketing Telecommunications Services

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Customer-centered Telecommunications Services Marketing

Author	: Karen G. Strouse
Publisher	: Artech House
Total Pages	: 232
Release	: 2004
ISBN-10	: 158053855X
ISBN-13	: 9781580538558
Rating	: 4/5 (558 Downloads)

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Book Synopsis Customer-centered Telecommunications Services Marketing by : Karen G. Strouse

Download or read book Customer-centered Telecommunications Services Marketing written by Karen G. Strouse and published by Artech House. This book was released on 2004 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.

Customer-centered Telecommunications Services Marketing Related Books

Language: en
Pages: 232

Customer-centered Telecommunications Services Marketing

Authors: Karen G. Strouse

Categories: Business & Economics

Type: BOOK - Published: 2004 - Publisher: Artech House

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Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers

Language: en
Pages: 196

Services--the Export of the 21st Century

Authors: Joe Reif

Categories: Business & Economics

Type: BOOK - Published: 1997 - Publisher: World Trade Press

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U.S. exports of financial, entertainment, architectural, accounting, computer, and other services have more than doubled in the last seven years. Specifically a

Language: en
Pages: 204

Bundling Telecommunications Services

Authors: Jan Krämer

Categories: Business

Type: BOOK - Published: 2009 - Publisher: KIT Scientific Publishing

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With the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in

Language: en
Pages: 324

Strategic Marketing Communications

Authors: Paul Russell Smith

Categories: Business & Economics

Type: BOOK - Published: 1999 - Publisher: Kogan Page Publishers

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Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics suc

Language: en
Pages: 664

Plunkett's Telecommunications Industry Almanac 2008: Telecommunications Industry Market Research, Statistics, Trends & Leading Companies

Authors: Jack W. Plunkett

Categories: Business & Economics

Type: BOOK - Published: 2007-08 - Publisher: Plunkett Research, Ltd.

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A market research guide to the telecommunications industry - a tool for strategic planning, competitive intelligence, employment searches or financial research.