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Author	: Susan Strasser
Publisher	: Pantheon
Total Pages	: 360
Release	: 1989
ISBN-10	: STANFORD:36105001882591
ISBN-13	:
Rating	: 4/5 ( Downloads)

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Book Synopsis Satisfaction Guaranteed by : Susan Strasser

Download or read book Satisfaction Guaranteed written by Susan Strasser and published by Pantheon. This book was released on 1989 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of modern marketing, the dynamic processes of advertising, production, and sales that transformed turn-of-the century America.

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Language: en
Pages: 360

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Authors: Susan Strasser

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A history of modern marketing, the dynamic processes of advertising, production, and sales that transformed turn-of-the century America.

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Authors: Richard S. Tedlow

Categories: Business & Economics

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In a fascinating history of corporate combat, Tedlow recounts the path America chose to become the world's first and foremost consumer society. He describes the

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Mass Affluence

Authors: Paul Nunes

Categories: Business & Economics

Type: BOOK - Published: 2004 - Publisher: Harvard Business Press

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This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth The authors specific

Language: en
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The Mass Marketing of Politics

Authors: Bruce I. Newman

Categories: Business & Economics

Type: BOOK - Published: 1999-07-02 - Publisher: SAGE

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Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies.

Language: en
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Raising Consumers

Authors: Lisa Jacobson

Categories: Business & Economics

Type: BOOK - Published: 2004 - Publisher: Columbia University Press

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In the present electronic torrent of MTV and teen flicks, Nintendo and Air Jordan advertisements, consumer culture is an unmistakably important--and controversi