Mastering Fashion Buying And Merchandising Management
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The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion indust
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Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the
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This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. I
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Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fash
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The Fashion Handbook explores the varied and diverse aspects of the business, bringing together critical concepts with practical information about the industry'