Measurement And Research Methods In International Marketing

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Measurement and Research Methods in International Marketing
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Pages: 252
Authors: Marko Sarstedt
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Type: BOOK - Published: 2011-08-23 - Publisher: Emerald Group Publishing

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Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects includi
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Authors: Marko Sarstedt
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Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects includi
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Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research back
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With the increase in interest in market research and market research techniques, this text is timely. Marketing Research is fully revised and up-dated to incorp
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The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi