Media Analytics

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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics
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Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously
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This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an eff
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Often termed as the ''new gold,'' the vast amount of social media data can be employed to identify which customer behavior and actions create more value. Nevert
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Social Media Analytics and Practical Applications: The Change to the Competition Landscape provides a framework that allows you to understand and analyze the im
Social Media Analytics
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Transform Raw Social Media Data into Real Competitive Advantage There’s real competitive advantage buried in today’s deluge of social media data. If you kno