Media Relations Handbook

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In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is g
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Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Be
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Human communication is a constant, continuous, and dynamic phenomenon. You cannot not-communicate nor can you un-communicate. For an individual entity, there is
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The Handbook of Strategic Public Relations and Integrated Communications
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As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey