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MediaSpeak : Strategy, Sound-bites, Spin : the Plain-talking Guide to Issues, Reputation and Message Management

Author	: Ian Taylor
Publisher	: Author's Choice Publishing
Total Pages	: 218
Release	: 2004
ISBN-10	: 0973447206
ISBN-13	: 9780973447200
Rating	: 4/5 (200 Downloads)

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Book Synopsis MediaSpeak : Strategy, Sound-bites, Spin : the Plain-talking Guide to Issues, Reputation and Message Management by : Ian Taylor

Download or read book MediaSpeak : Strategy, Sound-bites, Spin : the Plain-talking Guide to Issues, Reputation and Message Management written by Ian Taylor and published by Author's Choice Publishing. This book was released on 2004 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers will learn to develop a reputation for plain-talking, public-spirited professionalism every time they speak to the media after following this guide.

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- Go behind the scenes of 'Spin College' a top-secret media training centre where the Reporter From Hell teaches an engineer, a customer service executive and a