Mobilized Marketing and the Consumer: Technological Developments and Challenges
| Author | : Yamamoto, Gonca Telli |
| Publisher | : IGI Global |
| Total Pages | : 292 |
| Release | : 2009-11-30 |
| ISBN-10 | : 9781605669175 |
| ISBN-13 | : 1605669172 |
| Rating | : 4/5 (172 Downloads) |
Book Synopsis Mobilized Marketing and the Consumer: Technological Developments and Challenges by : Yamamoto, Gonca Telli
Download or read book Mobilized Marketing and the Consumer: Technological Developments and Challenges written by Yamamoto, Gonca Telli and published by IGI Global. This book was released on 2009-11-30 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.
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