Introduction to E-commerce
Author | : Zheng Qin |
Publisher | : Springer Science & Business Media |
Total Pages | : 527 |
Release | : 2010-06-30 |
ISBN-10 | : 9783540496458 |
ISBN-13 | : 3540496459 |
Rating | : 4/5 (459 Downloads) |
Download or read book Introduction to E-commerce written by Zheng Qin and published by Springer Science & Business Media. This book was released on 2010-06-30 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.