Museum Management And Marketing
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Language: en
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Type: BOOK - Published: 2012-12-06 - Publisher: Routledge
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation.
Language: en
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Pages: 535
Type: BOOK - Published: 2016-08-25 - Publisher: John Wiley & Sons
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategi
Language: en
Pages: 288
Pages: 288
Type: BOOK - Published: 2009-11-04 - Publisher: Routledge
Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visit
Language: en
Pages: 316
Pages: 316
Type: BOOK - Published: 1994 - Publisher: Psychology Press
This invaluable introduction to key issues, controversies and debates collects essential writings by some of the leading authors in the field, and examines muse
Language: en
Pages: 127
Pages: 127
Type: BOOK - Published: 2021-07-25 - Publisher: Routledge
Museums must change to illuminate the histories, cultures, and social issues that matter to their local population. Based on a unique longitudinal ethnographic
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