Name And Naming

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The Naming Book

The Naming Book
Author :
Publisher : Entrepreneur Press
Total Pages : 162
Release :
ISBN-10 : 9781613084236
ISBN-13 : 1613084234
Rating : 4/5 (234 Downloads)

Book Synopsis The Naming Book by : Brad Flowers

Download or read book The Naming Book written by Brad Flowers and published by Entrepreneur Press. This book was released on 2020-03-17 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests


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You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important