New Perspectives in Marketing by Word-of-Mouth
| Author | : Emerald Group Publishing Limited |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 201 |
| Release | : 2015-10-21 |
| ISBN-10 | : 9781785608186 |
| ISBN-13 | : 1785608185 |
| Rating | : 4/5 (185 Downloads) |
Book Synopsis New Perspectives in Marketing by Word-of-Mouth by : Emerald Group Publishing Limited
Download or read book New Perspectives in Marketing by Word-of-Mouth written by Emerald Group Publishing Limited and published by Emerald Group Publishing. This book was released on 2015-10-21 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's reputation. Some of the things the book will explain include:- How brand love is built in the fashion industry - How larger organisations effectively respond to negative social media.
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