New Service Development
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Language: en
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This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw
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This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a
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Type: BOOK - Published: 2012-05-24 - Publisher: Cambridge University Press
Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differenti
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Pages: 612
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"With a balanced approach that covers product and service development, readers receive a broad and realistic idea of development issues in each major sector of
Language: en
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Pages: 371
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Manufacturing-led development has provided the traditional model for creating jobs and prosperity. But in the past three decades the conventional pattern of str
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