Nike Culture

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Nike Culture
Language: en
Pages: 214
Authors: Robert Goldman
Categories: Social Science
Type: BOOK - Published: 1998-12-28 - Publisher: SAGE

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This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociol
Nike Culture
Language: en
Pages: 214
Authors: Robert Goldman
Categories: Business & Economics
Type: BOOK - Published: 1998 - Publisher: SAGE

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This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociol
Out of Nowhere
Language: en
Pages: 362
Authors: Geoff Hollister
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Meyer & Meyer Verlag

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This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company. It includes a dedicated mailing and e-mail
Cultural Strategy
Language: en
Pages: 404
Authors: Douglas Holt
Categories: Business & Economics
Type: BOOK - Published: 2010-10-28 - Publisher: Oxford University Press

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How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and inno
Win at All Costs
Language: en
Pages: 432
Authors: Matt Hart
Categories: Sports & Recreation
Type: BOOK - Published: 2020-10-06 - Publisher: HarperCollins

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"After years of rumors and speculation, Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running. What he finds w