No Nonsense Xml Web Development With Php

Download or read book Lead Generation on the Web written by Thomas Myer and published by "O'Reilly Media, Inc.". This book was released on 2007-02-08 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale?If you answered "yes" to any of these questions, this Short Cut will walk you through a step-by-step process for generating leads and sales.This Short Cut helps you identify metrics for success, create a plan to hit those metrics, and put in place a system for nurturing leads into successful sales.